Challenge

• Aggressive timeline to bring a new beverage package to market
• Need to minimize capital investment
• Requirement to differentiate while using existing systems

Approach

• Evaluated existing packaging formats and components
• Combined elements from multiple proven package designs
• Adapted current manufacturing assets instead of building new systems

Result

• Achieved concept to commercialization in just five months
• Reduced capital expenditure by leveraging existing infrastructure
• Accelerated speed to market with a unique, functional package

More Info

Went from concept to commercialization in just five months for a new Kool-Aid package by combining elements of existing packages into a new unique package. Result: Speed to market and reduced capital expenditure by adapting existing assets.